Girth Radio Home

Welcome! #6: Hessie Jones

Welcome! #6: Hessie Jones

Karim Kanji

Published on: June 26 2015

On today’s episode, Karim Kanji speaks with author and entrepreneur Hessie Jones.

You can follow Hessie Jones on Twitter at @hessiejones

You can follow me on Twitter at @karimkanji

Among other things we talk about:

  • nude paintings
  • business school where Hessie¬†majored in Business
  • One of her first jobs was with the Girls Guides of Canada
  • Her role in launching the first Air Miles Direct Mail program and Esso Extra loyalty program
  • How she started playing the cello to bond with daughter
  • Hessie was employee #20 (ish) with Yahoo! Canada
  • Launched Yahoo! Answers in Canada
  • What her former Yahoo boss said¬†when Facebook came into Canada!
  • What was right (and wrong) with Jugnoo
  • Her new startup: ArCompany
  • her co-author Daniel Newman and Hessie write a new marketing book called Evolve! Marketing (as we know it) is Doomed!
  • The value of mentorship